Shalimar Paints, a prominent name with a legacy of over 120 years in the Indian paint industry, has announced the launch of its new product, ‘Extra Tough High-Sheen’. The newly introduced variant is a premium exterior emulsion that combines long-lasting structural protection with a brilliant, high-sheen finish. Tailored specifically for modern Indian homes, this product has been engineered to meet the evolving expectations of homeowners who demand exterior paints that not only enhance aesthetic appeal but also provide robust protection against India’s diverse and challenging weather conditions.
Commenting on the launch, Kuldeep Raina, Managing Director and CEO of Shalimar Paints, highlighted a major paradigm shift occurring within the exterior wall paint category. He noted that contemporary consumers no longer view beauty and structural performance as separate attributes; instead, they consistently expect both high-end aesthetics and durable protection delivered together in a single formulation.
