Canon Quartz has launched its latest ultra-slim watch collection called AUREON, bringing together Roman-inspired design, Japanese precision technology and Indian craftsmanship in one premium-looking timepiece. The new collection is priced at ₹3,699, while the maximum retail price is ₹5,299, making it an affordable luxury option for customers looking for stylish and elegant watches. With the launch of AUREON, Canon Quartz aims to strengthen its presence in India’s growing premium watch market and attract young professionals who prefer minimal yet classy accessories.
The AUREON Collection has been designed with an ultra-slim body measuring less than 6mm in thickness. The watches feature a brass case with a stainless steel caseback and stainless steel straps, giving them a sleek and premium appearance. The dial comes with classic Roman numeral markings, inspired by traditional Roman watch aesthetics, while the collection is available in four carefully selected colour variants. According to the company, the design philosophy focuses on simplicity, balance and elegance rather than flashy or oversized features.
The watches are powered by the Japanese Miyota GL22 quartz movement, known globally for its reliable and accurate timekeeping. Canon Quartz said the compact movement helps maintain the watch’s slim profile without compromising performance. The collection also comes with 30-metre water resistance, making it suitable for regular day-to-day use. The company believes the combination of lightweight design, durable materials and precision engineering makes AUREON suitable for office wear, business meetings and formal occasions.
Speaking about the launch, Jayendra Vadher said the new collection reflects the company’s 28 years of experience in watch manufacturing and craftsmanship. He said the focus of AUREON is not on adding complicated functions but on delivering timeless style and quality. “AUREON is about honoring three watchmaking traditions and perfecting the essentials for professionals whose work speaks louder than their wrist,” Vadher stated.
The company also highlighted that the watches are manufactured in India, combining modern production techniques with traditional metalwork craftsmanship developed over decades. Canon Quartz said the slightly heavier feel of the watch has been intentionally designed to create a sense of luxury and premium quality for the wearer.
The AUREON Collection has been specially designed for India’s emerging professional class, including entrepreneurs, consultants, architects, designers and corporate executives who prefer refined and elegant fashion choices. Canon Quartz believes the collection offers a premium international look at a price point that remains accessible to a wider audience.
The collection became available from May 20, 2026, exclusively through Canon Quartz and Eternz platforms. Customers across India can avail free delivery within three to four days. The watches are also backed by a 12-month international warranty and a seven-day exchange policy.
Canon Quartz, known for collections such as Dominion, Lucid, Rose Gold, Vintage, Maha Vastu, Green Dial and Serenite, said AUREON represents the brand’s next step towards creating globally inspired watches with Indian manufacturing excellence.
