Mumbai, October 13, 2025 — ZEE5 has unveiled its festive campaign titled “Iss Diwali, Sirf ZEE5 Par Plot Badlega… Ho Jao Ready!”, marking the launch of the much-anticipated Bharat Binge Festival. The initiative aims to transform the Diwali season into a celebration of compelling narratives, regional diversity, and binge-worthy entertainment.
The Bharat Binge Festival showcases a curated lineup of new premieres and fan-favourite titles across seven Indian languages, including Hindi, Tamil, Telugu, Bengali, Marathi, Kannada, and Malayalam. From high-octane thrillers and emotional family dramas to heartwarming romances and gripping mysteries, the platform promises a rich tapestry of genres tailored to India’s evolving entertainment preferences.
Drawing from deep viewer insights, ZEE5’s campaign highlights the growing appetite for genre-driven content that delivers surprise, pace, and emotional intensity. The festival is designed to tap into this shift, offering stories that resonate across regions while maintaining high engagement levels.
Speaking about the campaign, ZEE5 emphasized its commitment to regional storytelling and audience connection. “The Bharat Binge Festival is not just about watching content — it’s about experiencing stories that reflect the pulse of India,” said a spokesperson for the platform.
The campaign also includes limited-time offers and promotional bundles to encourage viewers to explore new content and revisit beloved titles. With Diwali being a peak season for family viewing, ZEE5 aims to position itself as the go-to destination for festive entertainment.
