Bengaluru, August 19, 2025: India’s wearable technology landscape witnessed a striking development in the second quarter of 2025, as smart wristband shipments soared by 118.5% year-on-year (YoY), reaching 83,000 units, according to the latest data from the International Data Corporation (IDC) India Monthly Wearable Device Tracker.
This surge comes amid a broader slowdown in the wearables market, which recorded its fifth consecutive quarterly decline. Overall wearable shipments fell 9.4% YoY to 26.7 million units during the April–June period, largely due to reduced demand for smartwatches and true wireless stereo (TWS) earbuds.
The growth in smart wristbands reflects a shift in consumer interest toward next-generation wearable form factors. Alongside wristbands, smart glasses and smart rings also gained traction. Smart glasses shipments jumped from 4,000 units in Q2 2024 to 50,000 units in Q2 2025, driven by new launches from brands like Meta and Lenskart. Smart rings saw a modest 2.8% YoY growth, with 75,000 units shipped.
Despite the innovation in form factors, the smartwatch category continued its downward trend, declining 28.4% YoY to 6.6 million units. Its share within the overall wearables market dropped to 24.9%, down from 31.5% a year earlier.
The average selling price (ASP) for smart wristbands stood at $134.0, indicating a premium positioning compared to other wearables. Analysts attribute the spike in wristband shipments to increased health awareness, fitness tracking demand, and improved cross-device connectivity.
IDC projects that future wearable devices will integrate AI-driven features such as personalized voice assistance, real-time translation across Indian languages, and environment-aware sound tuning. However, the earwear segment is expected to see only low single-digit growth in the coming quarters due to market saturation and intensifying competition.
The Q2 2025 data underscores a pivotal moment for India’s wearable tech industry, as consumer preferences evolve and brands diversify beyond traditional categories.
