Cricket legend Sachin Tendulkar has taken fans and the film industry by surprise by naming the Tamil family drama 3BHK as one of his recent favourite films. The revelation came during a Reddit Ask Me Anything (AMA) session, where Tendulkar responded to a fan’s question about the movies he had enjoyed lately. He mentioned two titles: 3BHK and the Marathi film Ata Thambaycha Naay, both of which focus on the everyday struggles of ordinary people.
Directed by Sri Ganesh and released in theatres on July 4, 2025, 3BHK tells the story of a middle-class family’s dream of owning a three-bedroom apartment. The film stars Siddharth in his 40th cinematic outing, alongside Sarathkumar, Devayani, Meetha Raghunath, and Chaithra Achar, who made her Tamil debut with the project. The narrative explores themes of aspiration, sacrifice, and emotional resilience, resonating deeply with audiences across linguistic and cultural boundaries.
Tendulkar’s unexpected endorsement quickly went viral, with fans and film personalities expressing their excitement on social media. Director Sri Ganesh responded with heartfelt gratitude, calling Tendulkar a childhood hero and describing the moment as a career milestone. Producer Arun Viswa and cast members, including Chaithra Achar, also shared their joy, acknowledging the significance of such recognition from a national icon.
The film, which initially received critical acclaim during its theatrical run, gained further traction on OTT platforms, where its honest storytelling and relatable characters continued to win over viewers. Tendulkar’s appreciation is seen as a validation of the film’s emotional depth and universal appeal.
By highlighting 3BHK and Ata Thambaycha Naay, Tendulkar has drawn attention to regional cinema that celebrates the resilience of everyday lives. His comments have sparked renewed interest in both films and underscored the power of sincere storytelling to connect across disciplines—from cricket to cinema.
