Ola Electric is increasing production to reduce delivery times and meet the growing demand during the festive season. Moving away from discount strategies, the company is focusing on improved customer experience and profitability. By increasing retail inventory, Ola aims to capitalize on the expected increase in demand, with the S1 Pro Gen 3 seeing the highest sales.
According to sources, Ola Electric is increasing its production and inventory efforts to significantly reduce vehicle delivery times this festive season. The goal is to reduce the current 12-14 day period by more than half.
Reducing delivery times and improving the handover experience has become a priority for the company.
This initiative aims to save customers from the long waiting times they faced in previous cycles.
A company source said, “The festive season is crucial, and the speed of delivery will make the difference.”
In recent quarters, Ola has moved away from the industry standard of heavy discounting and adopted a strategy that emphasizes profitability and sustainable growth.
While competitors may continue to offer discounts of 10-12 percent, typically funded by cash burn, Ola is committed to improving its EBITDA margins.
The company has sold over one million vehicles to date, nearly double the sales of its closest competitor, TVS Motor.
Ola insiders have revealed plans to increase inventory across the retail network for quick deliveries, capitalizing on the expected seasonal increase in two-wheeler demand.
The S1 Pro Gen 3 scooter remains Ola’s best-selling scooter, accounting for the majority of recent deliveries, and it will continue to dominate during the festive sales season.
