The much-anticipated film Varanasi, starring Mahesh Babu and Priyanka Chopra, is set to unveil its first teaser at a special premiere in Paris, marking the beginning of a grand international promotional campaign. The makers have confirmed that the teaser launch will take place later this month, positioning the film as a global cinematic event.
Directed by acclaimed filmmaker Trivikram Srinivas, Varanasi is billed as a large-scale drama blending spirituality, culture, and contemporary storytelling. The film brings together two of India’s biggest stars—Mahesh Babu, making his most ambitious project to date, and Priyanka Chopra, returning to Indian cinema after a significant gap.
Producers revealed that the teaser premiere in Paris is part of a broader strategy to push the film beyond traditional markets. Following the Paris event, promotional activities are planned in London, New York, Dubai, and Singapore, underscoring the film’s global aspirations.
Industry insiders note that the makers are investing heavily in international marketing, aiming to position Varanasi as a crossover film that appeals to both Indian audiences and global viewers. The film’s themes, rooted in the cultural and spiritual essence of Varanasi, are expected to resonate widely, while its star power adds to the international appeal.
The teaser launch in Paris is expected to draw significant media attention, with both Mahesh Babu and Priyanka Chopra scheduled to attend. The event will also feature interactions with global press and select fan screenings, setting the stage for the film’s worldwide release later this year.
