Hong Kong, September 9, 2025 — NBA superstar LeBron James has emerged as an unlikely diplomatic figure amid rising geopolitical tensions between the United States and China, using the universal language of basketball to promote cultural understanding and goodwill. His recent visit to China, his first since 2019, has drawn widespread attention following the publication of a rare op-ed in the state-run People’s Daily newspaper—a move seen as symbolic of warming ties between the NBA and Beijing.
In the op-ed, James wrote, “Basketball is not only a sport, but also a bridge that connects us,” emphasizing the sport’s power to transcend borders and foster mutual respect. The essay, which appeared in Monday’s edition of the Communist Party’s official mouthpiece, marked the first time a foreign sports figure has been featured in such a capacity, signaling a shift in China’s approach to cultural diplomacy.
James’ visit coincides with the NBA’s renewed efforts to reestablish its presence in China, following years of strained relations triggered by a 2019 tweet from then-Houston Rockets GM Daryl Morey supporting Hong Kong protesters. The fallout led to a near-total blackout of NBA broadcasts in China for over two years, costing the league hundreds of millions in revenue.
Now, with the NBA set to host two pre-season games in Macau between the Phoenix Suns and Brooklyn Nets on October 10 and 12, James’ presence has been pivotal in rebuilding trust. His “Forever King Tour,” marking the 20th anniversary of his first Nike Asia tour, included stops in Shanghai and Chengdu, where he engaged with young athletes and reunited with former Chinese college player Niu Ziwei, now a teacher and mother of two.
“The enthusiasm and kindness of Chinese friends deeply touch me,” James wrote. “All I can do is give my all in every game to express my gratitude”. His remarks were widely circulated by Chinese media outlets, including Xinhua and the South China Morning Post, and praised for their conciliatory tone.
The NBA has also announced the launch of “NBA House” in Macau from October 8 to 12, featuring legends such as Shaquille O’Neal, Tim Hardaway Sr., and Stephon Marbury, further underscoring the league’s commitment to cultural exchange.
While James has faced criticism in the past for his perceived silence on sensitive political issues, his latest outreach appears to be part of a broader strategy to promote people-to-people diplomacy through sport. Chinese officials have welcomed the gesture, viewing it as a sign of soft power engagement amid ongoing trade and political disputes.
As LeBron James prepares for his 23rd NBA season, his role as a global ambassador for basketball—and now, diplomacy—continues to evolve, offering a hopeful narrative in an otherwise tense geopolitical landscape.
