Infosys, in collaboration with the French Tennis Federation (FFT), has introduced a range of AI-driven fan experiences for Roland-Garros 2025. These innovations, powered by agentic AI and generative AI, aim to transform the way spectators engage with the tournament, providing real-time insights, interactive stadium designs, and personalized artwork.
The newly unveiled AI-driven experiences include the following key features:
- AI Stadium – A feature allowing users to design custom 3D tennis arenas using text-to-image technology and voice prompts. Fans can explore various themes, including futuristic and nature-inspired stadiums.
- Generative AI Poster Challenge – Spectators can generate personalized digital artwork based on French landmarks, art styles, and tennis themes. Selected designs will be displayed in real-time animations on an LED cube at the Infosys Fanzone, with winners receiving Roland-Garros tickets and vouchers.
Impact of AI on Fan Engagement
Infosys has continuously leveraged AI to enhance sports experiences, with previous technologies such as Match Centre, AI Videos, and AI-Assisted Journalism providing valuable insights for fans and analysts. Infosys has continuously leveraged AI to enhance sports experiences, with previous technologies such as Match Centre, AI Videos, and AI-Assisted Journalism providing valuable insights for fans and analysts. The newly introduced AI-powered features seek to further elevate fan engagement by merging technology and interactivity.
Beyond technological advancements, Infosys has partnered with Fête le Mur (FLM), an FFT-affiliated charity, to offer tech-enabled learning initiatives for underprivileged youth in Paris. Selected students will visit Roland-Garros and participate in AI and technology workshops led by Infosys experts.
Conclusion
With AI revolutionizing sports entertainment, Roland-Garros 2025 is set to be a groundbreaking tournament, offering innovative, immersive experiences for tennis enthusiasts worldwide. These advancements signify a new era in tennis engagement, redefining how fans interact with the sport.
