Flipkart-backed fintech firm Super.money has acquired checkout financing platform BharatX in an all-cash deal, as the company continues to launch new payment and credit offerings since its inception last year.The deal amount remains undisclosed.
Super. money plans to introduce checkout financing for direct-to-consumer (D2C) and e-commerce brands, including Flipkart, starting with consumer durables products through a credit line on Unified Payments Interface (UPI).
“This is largely a tech acquisition. We aim to implement equated monthly installments (EMIs) and buy now, pay later (BNPL) options, primarily for consumer durables. Our goal is to leverage our expertise in UPI and build on BharatX’s capabilities in checkout financing,” said Prakash Sikaria, CEO of Super.money. The core team behind BharatX will closely collaborate with Super.money, integrating their technology with the company.
